I believe good designs is more than just aesthetically pleasing;  it is thoughtful, intuitive and functional. In other words, it should serve a purpose; make the user happy!
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Happy Users = Loyal Customers = Brand Advocates
My recipe for success is getting to know the user before I start the creative process. With a little bit of patience blended with research and empathy, I learn what the user wants, needs, and why. The "why" is the secret ingredient to making solution-based designs. My design strategy focuses on solving the user's problems (potential or existing). Then I sprinkle in some creativity mixed with innovation to present designs that aren't just "good-looking", they are functional and intuitive.  By making the user happy I help businesses reach their goals and elevate brand awareness.
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In short, I am a creative problem solver.