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About me

Debi Laezman, Principal and Lead Design
Chicken and Nugget, CFO (Chief Furry Officers)

I am a UX & UI designer with a background in packaging and brand development. I have worn many hats in my career; designer, strategist, art director, project manager  and creative leader. I am well-versed in managing the creative process as well as executing content from concept to completion. Now I combine my visual design skills with empathy and research to deliver solutions that solve problems for the user in order to reach the goals of the business and elevate brand awareness. 

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I have been fortunate to work with some great companies like Mattel and Spin Master launching new IPs on a global scale; Disney and Warner Brothers expanding awareness for product franchises and entertainment clients like Fox Television to promote prime time TV.

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I am based in Los Angeles and share my office with my two Chief "Furry" Officers, Chicken and Nugget. When I'm not designing or spending time with my pups, I seek inspiration offline through traveling the globe, exploring new cultures and cuisines, immersing myself in music and art and meeting new and inspiring people.

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UX | UI Skills

Heuristic Evaluations
C&C Analysis
User Research
Contextual Inquiries
User Scenarios & Personas
Journey Mapping
Card Sorting
Affinity & Empathy Mapping
Information Architecture
Mid & High Fidelity Wireframes
UI Styleguides
Clickable Prototypes

UX
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